Strategic Airdrops: Driving Engagement Without Diluting Value
August 26, 2023
Unvest blog


Airdrops, often regarded as a magic wand to boost community engagement, have their origins deep-seated in the cryptocurrency domain. But as the airdrop strategy gains traction, projects must ensure they don't inadvertently dilute value in the pursuit of engagement. This article dissects the mechanics of airdrops, shedding light on their potential benefits and inherent risks.

1. Airdrop Fundamentals:

2. The Double-Edged Sword of Airdrops:

3. Strategic Airdropping – Best Practices:


4. Leveraging Platforms like Unvest:

Exploring how solutions like Unvest can help projects design and implement airdrop strategies that align with their long-term vision and market dynamics.

5. Case Studies: Successful Airdrops vs. Dilution Disasters:

Analyzing a few notable airdrops in the crypto sphere, gleaning lessons from both their successes and missteps.

6. Preparing for Post-Airdrop Scenarios:


Airdrops, when executed with precision and strategy, can be a formidable tool in a crypto project's arsenal. However, it's imperative to balance the lure of quick engagement with the project's long-term value proposition. By taking a data-driven and strategic approach, projects can harness the full potential of airdrops without compromising on token value.